Passenger car market
Germany is one of the most important passenger car markets in the world and also has its own important automotive industry. The international manufacturers have though been recording increasing market shares for years.
New passenger car registrations in Germany
| January 2026 | ||||
|---|---|---|---|---|
| Number | Change (%) | Number | Change (%) | |
| 193.981 | -6,58 | |||
| 2025 | 2024 | ||
|---|---|---|---|
| Number | Change (%) | Change (%) | |
| 2.857.591 | 1,4 | 2.817.331 | -1 |
New passenger car registrations by brand
| New registrations | Market Share in % | |||
|---|---|---|---|---|
| Brands | 2025 | 2024 | 2025 | 2024 |
| Alfa Romeo | 7.346 | 6.098 | 0,3 | 0,2 |
| Alpine | 1.046 | 447 | 0,0 | 0,0 |
| Aston Martin | 334 | 250 | 0,0 | 0,0 |
| Audi | 205.862 | 202.317 | 7,2 | 7,2 |
| Bentley | 537 | 635 | 0,0 | 0,0 |
| BMW | 253.712 | 232.886 | 8,9 | 8,3 |
| BYD | 23.306 | 2.891 | 0,8 | 0,1 |
| Cadillac | 94 | 175 | 0,0 | 0,0 |
| Citroen | 48.854 | 53.025 | 1,7 | 1,9 |
| Dacia | 73.644 | 71.424 | 2,6 | 2,5 |
| DS | 2.781 | 3.587 | 0,1 | 0,1 |
| Ferrari | 1.746 | 1.827 | 0,1 | 0,1 |
| Fiat | 54.243 | 57.561 | 1,9 | 2,0 |
| Fisker | 5 | 134 | 0,0 | 0,0 |
| Ford | 108.299 | 99.554 | 3,8 | 3,5 |
| GWM | 2.386 | 3.002 | 0,1 | 0,1 |
| Honda | 7.269 | 7.063 | 0,3 | 0,3 |
| Hyundai | 93.839 | 96.365 | 3,3 | 3,4 |
| Ineos | 481 | 485 | 0,0 | 0,0 |
| Iveco | 873 | 1.005 | 0,0 | 0,0 |
| Jaguar | 194 | 2.101 | 0,0 | 0,1 |
| Jeep | 12.039 | 11.972 | 0,4 | 0,4 |
| Kia | 60.391 | 68.656 | 2,1 | 2,4 |
| Lada | 3 | 33 | 0,0 | 0,0 |
| Lamborghini | 1.153 | 1.114 | 0,0 | 0,0 |
| Land Rover | 13.061 | 12.169 | 0,5 | 0,4 |
| Lexus | 4.661 | 5.712 | 0,2 | 0,2 |
| Lotus | 339 | 365 | 0,0 | 0,0 |
| Lynk und Co | 703 | 68 | 0,0 | 0,0 |
| MAN | 1.489 | 1.376 | 0,1 | 0,0 |
| Maserati | 635 | 541 | 0,0 | 0,0 |
| Mercedes | 260.415 | 257.888 | 9,1 | 9,2 |
| MG | 26.479 | 20.977 | 0,9 | 0,7 |
| Mini | 34.647 | 32.571 | 1,2 | 1,2 |
| Mitsubishi | 20.361 | 28.679 | 0,7 | 1,0 |
| NIO | 325 | 398 | 0,0 | 0,0 |
| Nissan | 31.112 | 29.529 | 1,1 | 1,0 |
| Opel | 136.189 | 147.833 | 4,8 | 5,2 |
| Peugeot | 57.613 | 67.454 | 2,0 | 2,4 |
| Polestar | 5.007 | 3.181 | 0,2 | 0,1 |
| Renault | 59.446 | 54.349 | 2,1 | 1,9 |
| Rolls Royce | 346 | 360 | 0,0 | 0,0 |
| Seat | 162.566 | 152.334 | 5,7 | 5,4 |
| Skoda | 226.472 | 205.593 | 7,9 | 7,3 |
| Smart | 4.726 | 12.463 | 0,2 | 0,4 |
| SsangYong /KGM | 2.777 | 2.186 | 0,1 | 0,1 |
| Subaru | 3.978 | 4.510 | 0,1 | 0,2 |
| Suzuki | 22.369 | 25.566 | 0,8 | 0,9 |
| Tesla | 19.390 | 37.574 | 0,7 | 1,3 |
| Toyota | 87.578 | 95.474 | 3,1 | 3,4 |
| Volvo | 59.380 | 62.326 | 2,1 | 2,2 |
| VW | 560.796 | 536.888 | 19,6 | 19,1 |
| other brands | 23.878 | 12.989 | 0,8 | 0,5 |
| Total | 2.857.591 | 2.817.331 | 100,0 | 100,0 |
Downloads, links and information
January 2025 | PDF