{"id":15908,"date":"2026-09-08T20:43:56","date_gmt":"2026-09-08T18:43:56","guid":{"rendered":"https:\/\/www.vdik.de\/?p=15908"},"modified":"2026-10-02T08:54:52","modified_gmt":"2026-10-02T06:54:52","slug":"seven-brands-honored-with-the-automotive-aftersales-awards-aaa","status":"publish","type":"post","link":"https:\/\/www.vdik.de\/en\/2026\/seven-brands-honored-with-the-automotive-aftersales-awards-aaa\/","title":{"rendered":"Seven Brands honored with the Automotive Aftersales Awards (AAA)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:30px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Automechanika, Auto Bild and the Association of International Motor Vehicle Manufacturers (VDIK) presented the Automotive Aftersales Award (AAA) for the first time at Automechanika Frankfurt, recognising the best and most innovative services across seven categories within brand-specific aftersales.<br \/>\nThe winners were Cupra (workshop and service concepts), Volvo (battery and high-voltage services), Renault (maintenance and repair solutions), \u0160koda (digital aftersales services), Toyota (innovative customer loyalty) and BYD (newcomer category). The special prize, \u2018Aftersales Brand of the Hearts\u2019, went to Subaru.<\/p>\n<p>A total of 29 German and international car brands took part with their most innovative after-sales concepts. The winners were selected through a three-stage selection process. The best service was determined by a reader poll organised by AUTO BILD, supported by the Dealer Satisfaction Monitor from the Institute for Automotive Economics (IfA) and a high-calibre panel of experts, including Robin Hornig (AUTO BILD), Guido Kutschera (DEKRA Germany), Ralph M. Meunzel (AUTOHAUS), Prof. Dr Stefan Reindl (Institute for Automotive Economics, IfA) and Karsten Schulze (ADAC).<\/p>\n<p>VDIK President Imelda Labb\u00e9: \u201cStrong service builds customer loyalty and trust. Auto Bild, Automechanika and VDIK have launched the Automotive Aftersales Award to highlight outstanding achievements in after-sales service. I would like to offer my warmest congratulations to all the winners and thank the AUTO BILD readers and the independent jury for their votes. The large number and high quality of the entries have demonstrated just how many strong initiatives there are in brand service.\u201d<\/p>\n<p>In the \u2018Workshop and Service Concepts\u2019 category, <strong>CUPRA<\/strong> demonstrates what a modern approach to service looks like today: with a five-year manufacturer\u2019s warranty, transparent maintenance packages and a free collection and delivery service, the brand is setting new standards in day-to-day workshop service. The comprehensive Cupra Care programme extends this promise to include mobility solutions, tyre services, vehicle care and financial planning security.<\/p>\n<p>In the battery and high-voltage services category, <strong>Volvo<\/strong> stands out with a well-thought-out overall concept: batteries can be repaired and modules replaced. Battery Centres ensure high availability, fast repair times and a sustainable circular economy. Added to this are long warranties, a transparent battery passport and predictive diagnostics. In this way, Volvo combines sustainability, customer focus and technological expertise in an exemplary manner.<\/p>\n<p><strong>Renault<\/strong> scores highly in the maintenance and repair solutions category. With its \u2018renative\u2019 programme, the brand offers a wide range of high-quality remanufactured parts, thereby providing sustainable and cost-effective repair solutions. The digital repair processes are particularly forward-looking: predictive maintenance information, over-the-air diagnostics, remote repair and AI-supported noise analysis reduce time spent in the workshop, improve the quality of diagnostics and create greater transparency.<\/p>\n<p><strong>\u0160koda<\/strong> has been awarded the AAA in the Digital After-Sales Services category. From booking appointments and digital parts and accessories solutions right through to fully digital service processing, \u0160koda delivers a seamless customer experience. Artificial intelligence is already being used to support claims handling and service advice. Digital processes complement the personal service provided at the dealership and strengthen customer loyalty in the long term.<\/p>\n<p><strong>Toyota<\/strong> has taken first place in the \u2018Innovative Customer Loyalty Concepts\u2019 category. With Toyota Relax, the warranty can be extended to up to 15 years or 250,000 kilometres through regular servicing at an authorised dealer. This scheme applies to both new and used cars, is tied to the vehicle and therefore also enhances its resale value. This is complemented by a digital service ecosystem that supports customers throughout the vehicle\u2019s entire lifecycle.<\/p>\n<p><strong>BYD<\/strong> has built up an impressive service network in a short space of time and has therefore been awarded the AAA rating in the \u2018Newcomer \u2013 Service Network\u2019 category. Comprehensive training programms, modern digital training formats, an efficient spare parts warehouse with short delivery times and consistent investment in digitalisation are building trust amongst customers and dealers alike. Added to this are AI-supported diagnostic processes, remote services and a high-performance app.<\/p>\n<p><strong>Subaru<\/strong> has been awarded the special \u2018Aftersales Brand of the Hearts\u2019 prize. Subaru demonstrates that a strong customer relationship is forged above all when the customer feels they are in good hands with their brand, even years after the purchase. The brand stands for reliability throughout the vehicle\u2019s entire life cycle \u2013 from a long-term guarantee of parts supply and repair solutions right through to modern battery and software services. Subaru combines personalised service with digital tools that make day-to-day life easier for dealers and customers alike. Particularly impressive is its commitment to repairing wherever possible, rather than replacing parts unnecessarily.<\/p>\n<p>The award-winning projects demonstrate the extent to which service, customer loyalty and workshop operations are changing. In future, the award is intended to help raise the profile of innovative concepts and strengthen dialogue between manufacturers, retailers and service providers.<\/p>\n<p>Press photo: <a href=\"https:\/\/www.vdik.de\/wp-content\/uploads\/2026\/09\/AAA-Verleihung.jpg\">VDIK Automotive Aftersales Awards (AAA)<\/a> (Source: VDIK)<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-bottom-right\"><a href=\"https:\/\/www.vdik.de\/en\/wp-json\/wp\/v2\/posts\/15908?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\" ><\/a><a href=\"https:\/\/www.vdik.de\/en\/wp-json\/wp\/v2\/posts\/15908?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\" ><span class=\"pdfprnt-button-title pdfprnt-button-print-title\">Drucken \/ Print<\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":15763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[36],"tags":[],"class_list":["post-15908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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